Solutions: Customer service

Let support teams practice the hard customer conversations

Build AI simulations for de-escalation, troubleshooting, and empathy-driven conversations. Learners respond in their own words, and the AI evaluates every conversation against your criteria.

Text or voice · Scored against your criteria · Results in your course and LMS

What learners practice

A few illustrative customer service scenarios. You write your own, with the characters, stakes, and details your learners actually face.

Example scenario

Refund request outside the return window

A frustrated customer wants a refund for an item bought 45 days ago. The learner acknowledges the frustration, explains the policy clearly, and offers what they can.

Example scenario

Repeat caller with an unresolved issue

A customer is calling for the third time about the same outage. The learner takes ownership, avoids making them start over, and sets a clear next step.

Example scenario

Troubleshooting with a non-technical customer

A customer cannot sign in to their account. The learner walks them through the fix in plain language and checks that each step worked.

Example scenario

A customer who asks for a manager

An angry customer demands to speak to a supervisor right away. The learner de-escalates and decides whether escalation is actually needed.

How devlin.ai handles it

1

Build the simulation

Describe who the learner is talking to and what they need to practice. The AI builds a working simulation with evaluation criteria you can edit.

2

AI evaluates against your criteria

Each learner is scored against the criteria you defined and gets feedback on their conversation. No manual grading.

3

Results go back to your course

Pass/fail and score are written to Storyline variables or reported to your LMS, and every transcript is ready for review.

Example evaluation criteria

Illustrative criteria a designer might write for this scenario. You set the criteria and the pass threshold.

  • Acknowledged the customer's frustration before explaining the policy
  • Stated the refund policy accurately
  • Offered a concrete next step and timeframe
  • Kept a calm, respectful tone throughout

Try a simulation for this scenario

We filled in an example. Edit it to match your learners, then build and play a short simulation.

Useful for customer service training

Voice mode

Learners can talk with the character out loud instead of typing. Offer text, voice, or let each learner choose before the session starts.

Criteria that know the clock

The evaluator knows how long each session lasted, so criteria and deductions can reference call or chat duration.

Knowledge bases

Upload reference documents and attach them to a simulation or coach so the AI grounds its responses in your material. Included on Core and higher plans.

AI coaches

Link a coach to your simulations and it walks learners through what to improve in a personalized debrief afterward.

Frequently asked questions

Can reps practice by speaking instead of typing?

Yes. With voice mode, learners talk with the customer character out loud. You can offer text, voice, or let each learner choose before the session starts.

Can the evaluation account for call length?

Yes. The evaluator knows how long each session lasted, so your criteria and deductions can reference duration, for example deducting points when a call runs long.

Can the simulation reflect our own support policies?

Yes. You describe your policies in the scenario and write them into the evaluation criteria, so learners are scored against your rules. You can also attach reference documents as a knowledge base so the AI grounds its responses in your material. Knowledge bases are included on Core and higher plans.

Do I need to write branching scenarios?

No. Tell the AI who the learner is talking to and what they need to practice, and it generates a complete, working simulation with evaluation criteria. Learners respond in their own words instead of choosing from options.

How much does it cost to run?

Editing, publishing, viewing analytics, and reviewing transcripts are free. Credits are only used when the AI runs, such as a chat turn or an evaluation. See How credits work for typical costs per learner.

Other use cases

Build your first customer service simulation

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