Solutions: Sales

Sales roleplay reps can run before the real call

Build AI simulations for discovery calls, objection handling, and product positioning. Reps practice with a realistic buyer, and the AI evaluates every call against the criteria you define.

Text or voice · Scored against your criteria · Results in your course and LMS

What learners practice

A few illustrative sales scenarios. You write your own, with the characters, stakes, and details your learners actually face.

Example scenario

Discovery call with a skeptical IT director

The buyer is busy and doubts a new tool is worth the switch. The learner asks open questions about the current process before pitching anything.

Example scenario

Price objection from a procurement lead

The buyer says a competitor quoted less. The learner explores what is driving the objection and connects value to the buyer's stated needs before talking price.

Example scenario

Renewal with a customer who is considering leaving

An existing customer hints they are evaluating alternatives. The learner uncovers what changed and proposes a way forward.

Example scenario

Positioning a new product to a happy customer

A customer is satisfied with what they have. The learner connects the new product to a real problem the customer mentions, without a feature dump.

How devlin.ai handles it

1

Build the simulation

Describe who the learner is talking to and what they need to practice. The AI builds a working simulation with evaluation criteria you can edit.

2

AI evaluates against your criteria

Each learner is scored against the criteria you defined and gets feedback on their conversation. No manual grading.

3

Results go back to your course

Pass/fail and score are written to Storyline variables or reported to your LMS, and every transcript is ready for review.

Example evaluation criteria

Illustrative criteria a designer might write for this scenario. You set the criteria and the pass threshold.

  • Asked open-ended questions about the current process before pitching
  • Connected product capabilities to needs the buyer stated
  • Handled the price objection without discounting immediately
  • Secured a specific next step

Try a simulation for this scenario

We filled in an example. Edit it to match your learners, then build and play a short simulation.

Useful for sales training

Voice mode

Learners can talk with the character out loud instead of typing. Offer text, voice, or let each learner choose before the session starts.

Your own rating scales

Choose how many levels each evaluation criterion has, what each level is worth, and how it is labeled on results.

Knowledge bases

Upload reference documents and attach them to a simulation or coach so the AI grounds its responses in your material. Included on Core and higher plans.

AI coaches

Link a coach to your simulations and it walks learners through what to improve in a personalized debrief afterward.

Frequently asked questions

Can the buyer character know our product and market?

Yes. Describe the product and buyer in the scenario, and attach reference documents such as product sheets as a knowledge base so the AI grounds its responses in your material. Knowledge bases are included on Core and higher plans.

Can we score calls with our own sales methodology?

Yes. You write the evaluation criteria, and you can choose how many levels each criterion has, what each level is worth, and how it is labeled on results.

Can reps practice out loud?

Yes. Voice mode lets reps talk with the buyer character instead of typing, and you can let each learner choose text or voice.

Can a rep get coaching after the call?

Yes. Link an AI coach to the simulation and it reviews how the rep did and walks them through what to improve in a personalized debrief.

How much does it cost to run?

Editing, publishing, viewing analytics, and reviewing transcripts are free. Credits are only used when the AI runs, such as a chat turn or an evaluation. See How credits work for typical costs per learner.

Other use cases

Build your first sales simulation

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